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Daily Archives: July 21, 2011

Versta Research Post

Research Trends in Cross-Cultural Marketing

Future TrendsBy Joe HopperJuly 21, 2011

This year Ogilvy & Mather is launching a unit within its agency that focuses on cross-cultural marketing as opposed to multicultural marketing.  This is an important shift in how to think about multiple markets and segmentation, and consistent with what we at Versta have been seeing in our research for quite some time.

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