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Daily Archives: August 25, 2011

Versta Research Post

Have a Cookie with Your 401(k)

Future Trends, New Products and InnovationBy Joe HopperAugust 25, 2011

Recent social psychological research on consumer decision making suggests that making choices and deciding among alternatives depletes mental energy.  With each choice we make, it gets harder and harder to make the next choice, and our brains start looking for “shortcuts” to make the task easier.  The research, reported this week in The New York…

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