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Daily Archives: December 29, 2011

Versta Research Post

Your Margin of Error Is Probably Wrong

Methods & Tools, Public Polling, SamplingBy Joe HopperDecember 29, 2011

Even if you are not involved in political polling, it is worth paying attention to the methods and best practices of political pollsters.  One reason is that few other areas of research offer a way to completely validate one’s methods.  Pollsters are using sampling and survey methods to predict the behaviors of a much larger…

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