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Daily Archives: July 1, 2015

And You Thought Focus Groups Were Expensive!

And You Thought Focus Groups Were Expensive!

Focus Groups & Qualitative, Future TrendsBy Joe HopperJuly 1, 2015

The bowls of M&Ms, the soft drinks, the boxed sandwiches for the research team. The costs of a focus group really add up, don’t they? Well, suppose you brought in a troupe of improvisational comedians for the group. What would that cost? Um, how does $65,000 sound? That is a steep price for innovation, but…

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