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Daily Archives: January 25, 2017

Survey Says … Trump Won? Research Lessons from the Polling Mess.

Survey Says … Trump Won? Research Lessons from the Polling Mess.

Methods & Tools, Public PollingBy Joe HopperJanuary 25, 2017

I have been surprised by the number of people—including friends and even veteran researchers within the market research industry—who believe that the outcome of the 2016 presidential election proved once and for all that surveys and polling do not work. Why am I surprised? Because it is simply not true. In the Versta Research Winter…

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