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Daily Archives: September 13, 2017

Your Best Segmentation Tool Is a Salesperson

Your Best Segmentation Tool Is a Salesperson

Topics in MarketingBy Joe HopperSeptember 13, 2017

A cool deliverable of many segmentation studies is a “typing tool” that allows you to input data on just a few dimensions (usually six to twelve survey questions) in order to predict which segment any customer belongs to. It works because even though segmentation algorithms sort through tons of data to find the best clusters,…

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