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Daily Archives: September 5, 2018

The Strange Survival of the Focus Group

The Strange Survival of the Focus Group

Data Collection, Focus Groups & QualitativeBy Joe HopperSeptember 5, 2018

The Economist ran an article a few weeks ago from which I have borrowed the title of this post. It puzzles over British politicians railing against focus groups for message testing and trying to understand voter sentiment, while continuing to rely on them as heavily as ever. “In an era when voters are monitored, tracked…

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