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Daily Archives: February 5, 2010

Versta Research Post

Recent Findings on Phone vs. Online Surveys

Data Collection, Methods & Tools, SamplingBy Joe HopperFebruary 5, 2010

A research article the Winter 2009 issue of Public Opinion Quarterly provided some useful comparisons of data quality between phone surveys and various types of online surveys.  The findings are based on an experiment that fielded identical questionnaires via three survey modes, and, not surprisingly, there are strengths and weaknesses to each type of survey.…

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