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Daily Archives: April 1, 2010

Versta Research Post

How Good Are Online Survey Panels?

Data Collection, Methods & Tools, SamplingBy Joe HopperApril 1, 2010

Ten years ago, surveys through online panels were rare.  Mostly we conducted telephone surveys.  Today it is the other way around.  With online survey panels being a $2 billion industry in the U.S., there is now a wealth of comparative data to measure and assess the implications of using online surveys as a substitute for…

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