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Daily Archives: May 7, 2010

Versta Research Post

More Research on Phone vs. Online Surveys

Data Collection, Methods & ToolsBy Joe HopperMay 7, 2010

Another article was just published in the Spring 2010 issue of Public Opinion Quarterly exploring data quality differences between online surveys and phone surveys. The findings were based on a lab experiment in which subjects completed survey questions either on a computer or over an intercom system with an interviewer. Doing the study in a…

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