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Daily Archives: October 29, 2010

Versta Research Post

Research without an Audience Is like a Fish without Sunshine

Future Trends, Turning Data into StoriesBy Joe HopperOctober 29, 2010

Research without an audience, like the title of this article, is ridiculous.  By the time you figure out if the research makes any sense – if it is even true – you realize perhaps that nobody may really care.  If research is not done for somebody to answer critical questions they have, then there is…

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