Versta Research Post

How to Measure the Un-Measurable

Yesterday nearly one hundred marketers and researchers met in Chicago to talk about new directions in marketing research.  Our topic:  Measuring the Un-Measurable.  The event was organized by the AMA’s market research group in Chicago, headed by Joe Hopper, president of Versta Research.  The event brought together professionals from companies such as Cargill, Allstate, US…