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Daily Archives: August 9, 2011

Versta Research Post

Cell Phones May Double Your Survey Costs

Data Collection, Future Trends, Public Polling, SamplingBy Joe HopperAugust 9, 2011

These days most researchers agree that if you want to do a random sample phone survey of the U.S. population, you ought to include cell phones.  More than one-quarter of the population do not have landline telephones at home.  Those who do have landline telephones are less likely than ever to answer them, and less…

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