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Daily Archives: November 16, 2011

Versta Research Post

The One Question You Need on Your Survey

Survey Design, Survey TipsBy Joe HopperNovember 16, 2011

Friends often solicit from me quick advice about conducting do-it-yourself customer satisfaction surveys.  What questions should they ask?  How many questions should they ask?  What measures and scales should they use?  And, of course, shouldn’t they be using NPS (Net Promoter Score) like everyone else? I tell them that, by far, the most useful question…

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