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Daily Archives: November 23, 2011

Versta Research Post

Tips for Sampling from Online Panels

Data Collection, Methods & Tools, SamplingBy Joe HopperNovember 23, 2011

Versta Research is a strong advocate for using online panels for surveys.  As telephone usage and technology have changed, phone surveys are increasingly difficult and expensive, and they are not necessarily more rigorous than other methods. But that doesn’t mean “anything goes” when it comes to fielding market research surveys and public opinion polls through…

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