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Daily Archives: May 11, 2016

Who You Are Missing with Online Surveys

Who You Are Missing with Online Surveys

Data Analysis & Analytics, Data Collection, Public Polling, SamplingBy Joe HopperMay 11, 2016

Nine out of ten Americans (89%) regularly use the Internet. So the old argument that online surveys will miss big chunks of the U.S. population is no longer valid. But an important question remains: Are the remaining one in ten (11%) who are beyond reach with online surveys substantially different from the others? And if…

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