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Daily Archives: June 8, 2016

No, You’re Not a Data Scientist

No, You’re Not a Data Scientist

Data Analysis & Analytics, Turning Data into StoriesBy Joe HopperJune 8, 2016

The hottest new job title invading the world of market research is “data scientist.” It has many of us starting to wonder, aren’t we all data scientists? Whether quantitative or qualitative, we spend most of our time collecting, manipulating, interpreting, and presenting data. Our methods are grounded in social science. Put the two together and…

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