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Daily Archives: October 19, 2016

Big Fat Margins of Error

Big Fat Margins of Error

Data Analysis & Analytics, Presenting Research, SamplingBy Joe HopperOctober 19, 2016

Whenever you see those “margin of error” statements on political polls and other published surveys (even in market research industry publications, unfortunately!) take them with a grain of salt. They reflect only one type of potential error in surveys: namely, sampling error associated with sample size. Chances are that the “real” margin of error (if…

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