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Daily Archives: October 4, 2017

“Just Let Go” for Great Qualitative Interviews

Data Analysis & Analytics, Focus Groups & Qualitative, Methods & ToolsBy Joe HopperOctober 4, 2017

A really good qualitative researcher knows how hard (and how frustrating) it can be to get respondents to tell us things we want to know. We have our interview guide, with all our questions laid out in a nice logical progression. But often when we ask questions, respondents have less to say than we had…

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