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Daily Archives: February 7, 2018

A Research Technique to Optimize Your Product Mix

A Research Technique to Optimize Your Product Mix

Data Analysis & Analytics, Methods & Tools, New Products and InnovationBy Joe HopperFebruary 7, 2018

We just completed a very cool research project (a concept test) that perfectly demonstrates the power of MaxDiff and TURF analysis. These two techniques can help you make smarter product decisions than other types of concept tests. Here is an overview of what we did and why it was so powerful. We asked consumers to…

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