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Daily Archives: February 21, 2018

The Dubious ROI of Customer Satisfaction Surveys

Data Analysis & Analytics, Topics in MarketingBy Joe HopperFebruary 21, 2018

A good friend and client likes to joke during every project: “Remember Joe, correlation does not imply causation.” Well, I thought she was joking. Surely everybody with a job in marketing research knows this? Apparently not. Even professors at fancy business schools seem to forget it, as evidenced by this snippet of an article a…

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