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Daily Archives: March 21, 2018

Why Fake PR Surveys Outperform Real Ones

Public Polling, Public RelationsBy Joe HopperMarch 21, 2018

Sure we laugh at those ridiculously biased fundraising “surveys” from politicians. But for some reason, the poorly (but more cleverly) designed surveys put out by corporate PR departments often get a pass. Even worse, they sometimes get tons of visibility in both mainstream press and social media. I saw one such survey a few weeks…

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