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Daily Archives: October 10, 2018

Response Rates for Phone Surveys Plummet to 1%

Response Rates for Phone Surveys Plummet to 1%

Data Collection, Public Polling, SamplingBy Joe HopperOctober 10, 2018

In just the last thirty-five years, response rates for telephone surveys have been plummeting. In the 1980s, response rates of 70% or higher were common for well-designed and carefully executed phone surveys. They decreased into the 60% range in the 1990s. And then by the end of the decade, response rates of 30% to 40%…

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