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Daily Archives: November 1, 2018

A Good Methodology Page Sways (Some) Readers

A Good Methodology Page Sways (Some) Readers

Presenting ResearchBy Joe HopperNovember 1, 2018

What do you do when faced with a skeptical audience of business executives who are predisposed to disagree with your research findings? It is tempting to leave out the boring methodological details of how your research was conducted, who you interviewed, your assessment of the data’s validity and reliability, and so on (“Toss all that…

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