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Daily Archives: December 19, 2018

Survey Respondents Are Not Strategists

Survey Respondents Are Not Strategists

Data Collection, Survey DesignBy Joe HopperDecember 19, 2018

So why are we asking them to do our jobs? I ask this question a lot when we execute surveys for marketing and business strategists. They’re smart people who want us to synthesize lots of data into compelling stories for their business clients. They love to assemble data into dashboards, visualizations, and grids. But they…

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