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Daily Archives: February 6, 2019

Decrease Survey Error with Eye-Tracking Diagnostics

Decrease Survey Error with Eye-Tracking Diagnostics

Methods & Tools, Survey DesignBy Joe HopperFebruary 6, 2019

If you make your survey questions hard, it turns out that people will make a good faith effort to answer them. But they will make mistakes, and you will end up with bad data that lacks reliability and validity. What I find so interesting is that most people will actually try to answer your hard…

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