Research firms like Versta (and research teams like yours?) tend to think of design, strategy, and analysis as the critical place where we add value. But guess what. Everybody thinks that, and one consequence is that fieldwork and data collection are becoming dangerously bad. Nobody is paying attention anymore. Fieldwork is on auto-pilot. We recommend…
For all the high level intellectual work you do in research (statistical work, design work, analysis, or writing) there is just as much brute force effort you need to put into fieldwork. That means finding the people to interview, convincing them to participate, asking them questions, and recording their answers. Even if you outsource, keeping…
If our last newsletter convinced you there are insights to be found in academic journals, we hope our fall newsletter will convince you of another source: Henry Brockman, organic farmer friend extraordinaire and keen observer of consumer behavior. During market season, I volunteer for and work alongside Henry at the Evanston Farmer’s Market. Here are…