Our financial services group at the Chicago AMA hosted a panel last night of financial advisors to talk about the challenges of reaching customers. We recruited three advisors of different types: Todd Johnson from New England Securities (MetLife), Michelle Dunigan from BMO Harris Financial Advisors, and Patrick Cote from AssetGrade. The panel was moderated by…
Having migrated from the world of academia to market research ten years ago, I appreciate the patience and care with which my academic colleagues pursue basic research without knowing for sure how (or whether) it will be used in the real world. But I can tell them this: It does get used, so keep doing…
Recent social psychological research on consumer decision making suggests that making choices and deciding among alternatives depletes mental energy. With each choice we make, it gets harder and harder to make the next choice, and our brains start looking for “shortcuts” to make the task easier. The research, reported this week in The New York…