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Daily Archives: August 26, 2009

Versta Research Post

Online Surveys Replacing Focus Groups

Data Collection, Focus Groups & Qualitative, Future TrendsBy Joe HopperAugust 26, 2009

It’s fascinating that new survey technology and easy access to millions of consumers could be affecting the focus group industry more than the quantitative survey industry.  But a colleague who has been doing focus groups for over 20 years says that’s exactly what she is seeing.

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