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Daily Archives: June 9, 2010

Versta Research Post

Can Tweeting Replace Polling?

Data Collection, Future Trends, Methods & Tools, Public PollingBy Joe HopperJune 9, 2010

The idea that online panel surveys can replace telephone surveys ruffles feathers among my colleagues at the American Association of Public Opinion Research (AAPOR). So what would they think of using Twitter posts as a substitute for phone surveys? The idea seems crazy, but as reported in Science, researchers at Carnegie Mellon University have found…

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