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Daily Archives: January 13, 2011

Versta Research Post

Make it Real with Adaptive Conjoint

Data Analysis & Analytics, Data Collection, Methods & ToolsBy Joe HopperJanuary 13, 2011

In a recent survey we fielded among B2B decision-makers, respondents told us how much they liked participating in the study compared to other research studies they have done.  They said it was “real” and interesting because it was confronting them with questions that reflect the kinds of decisions and trade-offs they make every day in…

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