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Daily Archives: September 19, 2013

Versta Research Post

A Peek into Big (and Erroneous) Data

Data Analysis & Analytics, Future Trends, Topics in MarketingBy Joe HopperSeptember 19, 2013

Ever wonder what all those big data companies, who make tons of money selling information about you, actually know?  With newly heightened concerns about data privacy, some companies will finally give you a peek.  And it’s not too impressive.  Maybe it’s good enough for mass marketing, but for those of us in research who sometimes…

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