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Daily Archives: November 5, 2014

Don’t Bare It All with Your Data

Don’t Bare It All with Your Data

Presenting Research, Topics in Marketing, Turning Data into StoriesBy Joe HopperNovember 5, 2014

Try as we might, most of us are guilty of cramming too much data into our research reports and presentations. But why is this so bad? Can’t we help the reader along with executive summaries and a concise narrative in headlines, and all the extra stuff pushed into appendices? Why not offer details and high…

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