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Daily Archives: February 10, 2016

Don’t Stop Your Straight-Liners

Don’t Stop Your Straight-Liners

Data Collection, Survey Design, Survey TipsBy Joe HopperFebruary 10, 2016

Some respondents answer survey questions with the same answer over and over again. They agree to everything, or they give identical numeric ratings to all items. It’s called “straight-lining,” and we often consider this a sign of poor data quality. I was intrigued by an approach to mitigating the problem I learned last week, shared…

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