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Daily Archives: April 6, 2016

Don’t Know Is Not an Option

Don’t Know Is Not an Option

Data Collection, Survey Design, Survey TipsBy Joe HopperApril 6, 2016

A perennial debate among survey researchers is whether respondents should be allowed to answer “don’t know” or “not sure.” In fact, this is something we at Versta Research wrestle with (and argue about) internally almost every day. My approach is generally to not allow them. We have seen strong evidence in our own work that…

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