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Daily Archives: September 21, 2016

Using SMS Texts for Surveys

Using SMS Texts for Surveys

Data Collection, Future Trends, Methods & ToolsBy Joe HopperSeptember 21, 2016

Even just a few years ago the idea of using SMS text messaging for surveys seemed absurd. There were strong demographic skews to cell phone usage, and among SMS usage as well. Texting was often a cost add-on for cell phone users, so they carefully guarded it. And of course research companies could barely manage…

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