Happy birthday to us! We were born on January 19, 2009 in the depths of a recession with nowhere to go but up. Many of the research firms that were around back then have disappeared, sold themselves off, closed up shop, or consolidated into behemoths. From a statistical standpoint, we beat the odds, which got…
For those who feel far removed from the federal government shutdowns, I hope Versta Research’s winter newsletter will inspire an appreciation for what our government provides that is invaluable (and irreplaceable) in market research. Most researchers have no idea how much free data there is from the U.S. Federal Statistical System. They should, because unlike…
Having focused intently over the last several months on best practices for writing surveys (see Five Last Steps in Writing a Questionnaire and How to Write Surveys: 25 Best Practices) I have been paying extra attention to the work of research methodologists who codify best practices and develop protocols for implementing them. One set of…