Survey respondents and other participants in our research studies are the lifeblood of the polling and market research industry. Therefore it is critical that we promote and nurture public participation in research, and that we reward, respect, and thank our respondents. So whatever you do, please don’t take Dogbert’s approach to conducting a survey: Versta…
We feel strongly that people who give us information through surveys, in-depth interviews, or focus group deserve a promise that this will never happen to them: One of the tenets of rigorous market research is that respondent confidentiality is key. Why? Primarily because it benefits you as a client. To make smart decisions, you need…
One problem with new survey technologies that make it easy (and inexpensive) to design and field surveys is that we now have an explosion of poorly done and ill-intentioned surveys. Have you ever suspected that a survey isn’t quite legit? Keeping your survey efforts honest is critical. Sincere efforts to document issues through rigorous surveys…
It hurts, but when your customers hate you, you should be listening all the more carefully: You need to find out the who, what, where, when, and why they hate you. Probe deeply with focus groups, in-depth interviews, social media monitoring, and survey research. Rigorous research done right (our specialty) will give you valuable insight. …