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Daily Archives: August 19, 2009

Versta Research Post

Three Ways to Improve Online Verbatim Data

Data Collection, Survey Design, Survey TipsBy Joe HopperAugust 19, 2009

Good open-ended questions and thoughtful responses to these questions can yield amazingly rich and insightful data.  But given the generally poor quality of responses to open-ended question in mail surveys, some have speculated that open-ended questions in online surveys would suffer a similar fate. Research seems to show this is not the case.  Further, a…

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