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Daily Archives: March 30, 2011

Versta Research Post

What People Think of Surveys

Data Collection, Future Trends, Public Polling, Public Relations, Survey DesignBy Joe HopperMarch 30, 2011

One resource that we give far too little thought in market research are the people who offer their time and thoughts about the stuff we are researching.  They are truly the lifeblood of market research. An article in the spring 2011 issue of Public Opinion Quarterly looks at trends over the last thirty years in…

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