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Daily Archives: October 13, 2011

Versta Research Post

Making Data Apply to Real People

Data Analysis & Analytics, Presenting Research, Public Polling, Turning Data into StoriesBy Joe HopperOctober 13, 2011

Many of us have uneasy feelings when reading statistics that presumably apply to ourselves and our own lives.  Often the statistics do not seem to “fit” and seem to misrepresent the lives of real people from which the statistics are derived.  It is with good reason that we chuckle when someone tells us that the…

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