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Daily Archives: December 23, 2015

Better Cell Phone Sampling

Better Cell Phone Sampling

Data Collection, Future Trends, Methods & Tools, Public Polling, SamplingBy Joe HopperDecember 23, 2015

There are good reasons to avoid phone surveys if you can. But if there is no alternative, it is critical to think about strategies for integrating cell phones into your outreach and sampling. Almost half (48%) of U.S. adults have no landline telephone service, while fewer than one in ten (9%) have no cell phone…

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