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Daily Archives: August 30, 2017

Why Bigger Is Better for Numeric Rating Scales

Why Bigger Is Better for Numeric Rating Scales

Data Collection, Survey Design, Survey TipsBy Joe HopperAugust 30, 2017

If you grew up in the United States, you probably think big numbers are better when it comes to rating things. Higher scores on school exams are better. Higher scores in games and sports are usually better. Higher credit scores are better. Five-star restaurants are definitely better than one-star restaurants. In Germany it is often…

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