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Daily Archives: August 22, 2018

What Makes A Survey Scientific?

What Makes a Survey Scientific?

Data Analysis & Analytics, Data Collection, Methods & Tools, Public Polling, Sampling, Survey DesignBy Joe HopperAugust 22, 2018

Surveys run the gamut from silly to serious, and from sloppy to scientific. Occasionally we do something silly if a client insists (though we generally advise against it). But we never do sloppy surveys, and we hope you never do them either. Lean as far as possible towards rigor and science within reasonable constraints of…

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