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Daily Archives: December 12, 2018

Please Don’t Mix Your MaxDiffs

Please Don’t Mix Your MaxDiffs

Data Analysis & Analytics, Methods & Tools, Survey DesignBy Joe HopperDecember 12, 2018

Customizing MaxDiff exercises by piping in text from previous survey answers might seem like a good idea, but analyst beware: if you are estimating individual-level scores using hierarchical Bayes or latent class analysis, you must split the data into subsets before you calculate the scores. Your results will be nonsense otherwise. Here is the scenario…

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