Tag Archives: online panels

Practical Statistics vs. Theoretical Statistics

Data Collection, Future Trends, Methods & Tools, Public Polling, SamplingBy Joe Hopper April 9, 2010

If something works and it keeps on working but you don’t know exactly why it works, what would you do? Our view is that you should keep doing it. Not everyone agrees with us. The American Association of Public Opinion Research (AAPOR) convened a task force to study online survey panels, and released their report…

How Good Are Online Survey Panels?

Data Collection, Methods & Tools, SamplingBy Joe Hopper April 1, 2010

Ten years ago, surveys through online panels were rare. Mostly we conducted telephone surveys. Today it is the other way around. With online survey panels being a $2 billion industry in the U.S., there is now a wealth of comparative data to measure and assess the implications of using online surveys as a substitute for…