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Tag Archives: tools

What Research Nerds Are Thankful For

What Research Nerds Are Thankful For

Methods & Tools, Resources and RecommendationsBy Joe HopperNovember 22, 2018

Thanksgiving is a time to reflect on all things that make our lives rich and rewarding, and my friend and colleague Henry (the farmer for whom I work on Saturdays) got me thinking about what I am thankful for in my work specifically, and in a new way. He asked us to think about who…

Why We Don’t Use Qualtrics

Why We Don’t Use Qualtrics

Data Analysis & Analytics, Data Collection, Methods & ToolsBy Joe HopperAugust 13, 2014

It’s the data.  We want it all.  And to be fair, this article is less about Qualtrics, and more about what makes for truly good and rigorous research.  It just turns out that Qualtrics is the one tool that makes it more difficult and more expensive to do that kind of research than any others…

Two Cool Tools for Pricing Research

Two Cool Tools for Pricing Research

Charts and Data Visualization, Data Analysis & Analytics, Methods & ToolsBy Joe HopperApril 25, 2014

Versta Research has just published is spring 2014 newsletter which features a short video on how to do pricing research.  If you ever work with price and demand data, and need to figure out the optimal price for your product or service, here are two great tools worth knowing about:  1. PowerPoint (yes, that says…

Versta Research Post

Why Vendors Have to Do Everything Twice

Data Analysis & Analytics, Data Collection, Methods & ToolsBy Joe HopperJune 6, 2013

Or maybe we should say: why vendors SHOULD do everything twice BEFORE their work hits your desk and you send it back because you found errors. When it comes to something as complex and exacting as market research or public opinion polling, there are almost certainly mistakes the first time around. If a company does…

Versta Research Post

The Best Way to Record Phone Interviews

Data Collection, Methods & Tools, Resources and RecommendationsBy Joe HopperMarch 6, 2013

We are in the midst of a couple projects that require in-depth telephone interviews (IDIs) with senior executives for B2B research.  With every new project, we start wondering whether new technologies and tools can make the work better.  For IDIs, however, I am always struck by how perfectly our old tools work.  If you ever…

Versta Research Post

The “Push-for-Story” Approach to Research

Methods & Tools, Turning Data into StoriesBy Joe HopperOctober 25, 2012

Last week when we took Google Surveys for a test drive, we did not mention one disturbing aspect of their tool.  It does not affect how you would use the tool, but it is worth talking about because Google unfortunately perpetuates the false notion that technology and tools can generate insights at the mere click…

Versta Research Post

Click Here for Actionable Insights!

Data Collection, Methods & Tools, Turning Data into StoriesBy Joe HopperMay 28, 2010

We saw an ad today for a downloadable survey app similar to Survey Monkey or Zoomerang that was pitched as a tool for actionable insights.  Wow!  Download, install, run . . . click again,  and there they are, sitting on your desktop or smart phone: actionable insights.

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