Tag Archives: user experience

8 Morphing Methods as Market Research Shifts to UX Research

Methods & ToolsBy Joe Hopper December 4, 2019

Market research isn’t dead. It just keeps moving around and re-inventing itself as organizational needs for primary research change. Some of it has moved to operations groups, and now focuses exclusively on Customer Experience (CX). Some of it has moved to User Experience (UX) groups, as we have noted in a few recent articles (6…

Fix Your Jargon-Filled Survey with Ordinary Words Real People Use

Survey Design, Survey TipsBy Joe Hopper November 13, 2019

An important role for good survey researchers is to translate ridiculous sounding jargon their clients give them into ordinary words that real people use. The jargon is typically business or marketing related, because most surveys are done for business or marketing clients. But I just ran across some “marketing science” jargon (created by market researchers)…