Tag Archives: verbatims

Squeezing More from Your Open-Ends

Data Collection, Market Research, Methods & Tools, Survey Design, Survey TipsBy Joe Hopper April 8, 2015

A perennial problem with open-ended survey questions is that respondents are lazy. It takes time and effort to think of good answers. And if the survey is self-administered online or on paper, it takes time and effort to write them out. But there are several things a savvy researcher can do. One of them is…

Three Ways to Improve Online Verbatim Data

Data Collection, Survey Design, Survey TipsBy Joe Hopper August 19, 2009

Good open-ended questions and thoughtful responses to these questions can yield amazingly rich and insightful data. But given the generally poor quality of responses to open-ended question in mail surveys, some have speculated that open-ended questions in online surveys would suffer a similar fate. Research seems to show this is not the case. Further, a…