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Daily Archives: April 24, 2019

Don’t Color-Code Your NPS Net Promoter Scale

Don’t Color-Code Your NPS Net Promoter Scale

Data Collection, Methods & Tools, Survey Design, Survey TipsBy Joe HopperApril 24, 2019

The online customer satisfaction survey I received today had me noticing an unfortunate side-effect of the NPS (Net Promoter Score) schema and visual imagery. For those of you unfamiliar with NPS as a way to measure and track customer satisfaction, here is how it goes. In your survey ask: “How likely are to recommend Acme…

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